For many people the Super Bowl is one of the biggest days in America not only because of the game itself but also through other behind the scenes activities. Not many people take the time to think about everything that goes into all the efforts of putting this giant event together. Event management is one of the toughest jobs on the planet and the Super Bowl is one of the toughest events to organize and takes a team of thousands to do this each year. The teams are getting better each year at organizing the games and the events and as practice makes perfect the next years will be amazing.
Not only are the games amazing to watch but the advertising that the Super Bowl uses these days is really something out of the ordinary. The companies wishing to advertise on this particular day are paying millions of dollars to do so just for a 30 second time slot. Not only are they paying a fortune to get their commercials on the TV during the Super Bowl but they are also paying top advertising dollars for the commercials themselves. This year in 2011 we should be seeing some all new and very spectacular Super Bowl commercials which will start to be advertised just before the game on February 6th 2011. Have fun at the game and don’t forget to look out for the new and latest commercials
Here are some from 2010 to watch for a little entertainment.
One of the greatest American sports traditions to have ever started was the champions of championship games known as the Super Bowl. The Super Bowl was the clash of the titans from which dozens of teams would go head to head in a battle of strengths and wits until only two victorious teams finished in top place only to have to face each other in the Super Bowl final. American football, one of the toughest games in the world where giant men crash into each other with their full force to stop, block or force their way through their opponents is a real game for men. Dressed up like warriors it is not doubt that these men have the skills to match their courage on this miniature battlefield where only one team can come out victorious crushing all others in their path.
Up to three years before the game begins the location of the NFL Super Bowl is chosen by the NFL committee and then preparations start to begin. It is a real honor for the teams which are chosen for this game to be held at their home ground and this is often determined by a number of factors such as seat number, overall quality of the facility and location compared to population. Warmer weather is another contributing factor to the choice of venue as is these days stadiums that have domes to protect the game and the crowd from the weather and external factors.
Super Bowl 1 naturally started the tradition many years ago in 1967 when the Green Bay Packers played off and won against the Kansas City Chiefs. Many things have changed dramatically from those days, not only in style of plays, techniques, training facilities and uniforms but also in the sponsorship that brings money into the game plus factors like players salaries and benefits. It is not unusual for certain top players to be on multi-million dollar contracts plus many other endorsements like cars, clothing, food supplements and so on. These days the NFL Super Bowl is huge money both in revenue and expenses which overall spells a great time for the fans who get to attend the perfect game.
For a great, laugh watch some of these Super Bowl commercials from several years ago
Now that you can watch all of your favorite Super Bowl commercials online, including most of the commercials for 2010, you can watch all of the funny action that is happening in marketing to win the hearts of the viewers. These commercials are made by the best marketing departments in countries all around the world, not just in America alone so you know that there is plenty of quality there. Even though the commercials are translated into English for the Super Bowl you will still find that many of them from yesteryear are not domestic commercials but actually foreign. There is good reason for these commercials to be coming from all around the world too. The commercials must be the very best so that they grab the attention of the viewers in an instant and seeing as the ads are only 30 seconds long they have t be packed with a real punch.
Super Bowl XLII was a game hosting the New York Giants verses the New England Patriots that the American people really waited for with passion. Two giant teams going head to head meant millions of viewers not only in America but also from around the world. Taking advantage of this gigantic audience, the marketing departments of the few lucky companies that made it to the sponsorship table devised several different commercials to play during the Super Bowl however only the cream of the crop of commercials got air time. The commercials are a big money draw for the administration of the hosts for the Super Bowl which helps them to host such a huge event every year.
The cost of a single spot for a commercial which was one of thirty-six spots was $2.7 million for the company advertising their goods. This was a small price to pay considering the market potential that it could hit all in one show. Fox Television was the hosting TV station that raked in over $250 million in revenue from the Super Bowl commercial ads in 2008. Play the video below to see just ten of the many Super Bowl commercials of 2008 which cost $2.7 million each to advertise for just 30 seconds per commercial.
Did you know that as fun as the Superbowl is that it is really a big business with millions if not billions of viewers watching each year from around the world. Only the lucky few hundred thousand people get to find tickets to the season finals of the Superbowl which means that they will be paying top dollar for their tickets. The commercials that are played during the time outs and the off time like the half time are another part of the money making machine that is the Superbowl. Superbowl commercials are only on for between 15 and 30 seconds for the standard commercial and even these may be cut short if the game goes back into play. this is the risk that the big companies take when they sign up to have their commercials played during the Superbowl however exposure to these millions or billions of people is really great for business. The Superbowl commercials start at an asking price of more than $2.5 million dollars per advert for around 30 seconds of air time.
Viewers get to see some of the best Superbowl commercials because the advertising businesses need to bring their A game to the field. This way the commercial will be more memorable and the viewers are more likely to purchase the product that is on display. Because there are so many different business companies trying to get onto the Superbowl spot at one time this makes selection very difficult. Generally you will not see two competing brands on the one Superbowl time slot such as Pepsi and Coke together at one game. money is usually the deciding factor and the highest bidder will win however contracts from past years do have a say so in the matter as well. Generally once the contract has been signed there is no problems for the advertising business in ways of competition.
Have a look at these quick Superbowl commercials from 2009 -