The Super Bowl is one of the most expected sports events of the year, in the United Sates. The Super Bowl is the championship game of the National Football League and it surely has numerous fans all over the world, not only in the United States. Millions of people watch the Super Bowl and statistics indicate that the Super Bowl is watched by more than 90 million people. Since so many viewers are focused on the game, there is no wonder that Superbowl commercials end up costing millions of dollars. This means that the companies who want to see their ads on the Superbowl commercials and advertising space end up paying some huge sums of money. 

In 2010, 30 seconds in the Superbowl commercials time cost about $2.6 million. Many companies create special Superbowl commercials, which are aired during the pauses of the game and many people are fans of these Superbowl commercials, watching the sports event only to see them. Superbowl commercials are highly expected and anticipated, mostly because they generally are filled with humor. Millions of people are going to watch them, so major companies find that investing huge sums of money for Superbowl commercials is actually a very profitable decision for the image and future profit of the firm. After the event, Superbowl commercials are debated by people, discussed in articles and even television shows. 

Most Superbowl commercials are impressive, as huge sums of money are involved in the filming of the 30 second spot. Many Superbowl commercials star celebrities, for a bigger impact. For example, one of the most notable Superbowl commercials in 2011 was the one which starred famous rapper Eminem. The Superbowl commercial for Chrysler 200 presented the rapper driving the car on the streets of the city of Detroit, while on the background, everyone was able to hear the song “Lose Yourself.” However this commercial has also managed to remain in history. This is the longest advertisement in Superbowl commercials history, as it lasted two minutes. As imagined, the company which created and aired the commercial during the Super Bowl had to pay an impressive sum of money for such a long advertising.