Year after year, the Superbowl is a huge event in the United States of America. This National Football League championship benefits of broadcast in the whole country and is one of the most watched TV programs ever in the U.S. Approximately 90 million viewers are in front of their TVs each year and the number is slowly growing. This is why the Superbowl commercials are always out of the ordinary and the prices payed by companies for the advertising space during this event are huge, millions of dollars.

Even with such price tags, Superbowl commercials are a big part of the event and through the years, some of them remained, more than others, in the memory of viewers. The first of the famous Superbowl commercials appeared in 1973 and featured New York Jets player Joe Namath in an ad for Noxzema, a skincare product. In 1977 Xerox had one of the Superbowl commercials where the company introduced a new machine through a character called Brother Dominic who was duplicating documents in an old monastery. 1980 was the year of Coca-Cola to top off the Superbowl commercials with an ad featuring “Mean Joe” Greene,  a player for the Pittsburgh Steelers All-Pro who receives a Coca-Cola from a fan and he repays the fan with his jersey. The most famous of the Superbowl commercials appeared in 1984, for Apple’s Macintosh. The ad had a 1984 theme inspired from the novel with the same name written by George Orwell and was directed by Ridley Scot. In 1990, Ridley Scot directed another one of the Superbowl commercials – for Nissan this time.  One of the funniest Superbowl commercials ever appeared in 1993 and the actors were Michael Jordan and Larry Bird, who played a game in order to see who will win a McDonald’s meal. After 2000, the Superbowl commercials that remained in the memory of viewers were primarily those for Doritos and Coca-Cola.

Even if Superbowl commercials are extremely expensive for companies, every cent pays off when their ads are seen by a target of over 90 million people. And the nice thing is that every company comes with something new and interesting for this event.